What if...

As I drive around Northwest Indiana there is a lot of room for improvement. The visual landscape of the Region is littered with various brands that live within our communities. I started thinking what it would be like if local brands were beautiful and functional. How would it look around here if companies rebranded with updated logos. We have to interact, absorb and pass through these signs, billboards and locations without any say. Unknowingly, these brands make a subconscious impression on our perception of design. Be it good or bad it’s what we see every day and it starts to seep into our taste levels and tolerance of design. It’s not like we live in Beverly Hills where every store masthead is an award winning typeface.

In a fun attempt to “clean up” the Region I played with some different typefaces that would help elevate the logos of some local companies that haven’t had their logo refreshed in awhile. This was an exploration based on what I know as a customer of these establishments. From a pure consumer perspective I picked typefaces that felt like the company and something that was attractive to me. Let me know what you think of the following in the comments below.

Fun, playful and bold

Simple, familiar, not for sale

Elevated to match new interiors.

Classic, modern with character

Compact, clean and easy to read