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Joseph Gonzalez is a Northwest Indiana graphic designer, logo designer, photographer and artist. Serving all NWI small businesses, Valparaiso, Chesterton, Munster, Hammond, Highland, Crown Point, St. John and Chicago. 

"All you have to do is ask"

A few months ago I asked a friend of mine, Melissa Washburn, how she got her artwork on a utility box in downtown Valparaiso. She gave me her contact's name and email I reached out to her with a simple message stating that I was interested in creating some artwork for a utility box. I thought it would be a cool surface for my monsters and also add some color to the mean streets of Valpo. A couple months went by and I received an email from Kurt Gillins of the Valparaiso Redevelopment Commission asking if I would be interested in doing a box? That was the quickest - YES - I think I've ever said. 

The next step was to come up with a sketch and run it past Kurt for approval. I had sent him a couple of sketches that I had for other things and one of them was a recent entry I created for an LG ultrawide monitor contest. 

I didn't win the contest but it was fun to do this artwork. He liked the colors I used and that was pretty much the only direction. I got a layout of the box from Andrea Tepavcevich of Digital Graphic Solutions, who eventually printed and installed the artwork. Once I had an idea of the size and space I drew up a sketch.

I started off with this sketch and after I was done I realized that it was all wrong. The placement of the monsters were in the wrong spots. Since I'm lazy, I pressed on and used this sketch as my starting point. 

Before I get to deep into how I created this, I'd like to talk about the meaning. I wanted to create something that was fun, colorful, interesting, social and meaningful. The main message is We Are Better Together, it is a call-to-action to the community and those that view this box. I also incorporated positive messages to help reenforce the main message of being better together. The monsters represent the individuals that make up a community. Each one of us are different and should be respected and treated equally. The artwork includes a small game and gives people of all ages a reason to view every inch of the box. You'll have to check it out in person to play along. 

Back to the process. Once I had my drawing scanned I started to illustrate it in Adobe Illustrator. There is a function in Illustrator that will auto trace my artwork, but that function is like cheating on a test. Plus it wouldn't give me the flexibility that I would need down the road. Knowing this I began to redraw every bit and piece of my sketch. I drew out every line as a shape, which allowed me to add extra character to my line widths. Here is a video of the process. It took me two nights (10 hours) to illustrate it. You can watch it all happen in 7 minutes and 27 seconds. 

You'll see in the video that after I was done I had to reconfigure every monster in order to fit the space properly. Overall I was really happy with it and I'm so excited how it turned out. I huge high-five and special thanks to Jason Monroe for grabbing these process pictures. 

If you have a chance to check it out the box it is located on the corner of Lincoln Way and Franklin in downtown Valpo. Take a selfie with it or pictures with the kids and hashtag it on your favorite social media with #boxbymiracletwentyone and I'll be sure to give you a shout back. 

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