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Joseph Gonzalez is a Northwest Indiana graphic designer, logo designer, photographer and artist. Serving all NWI small businesses, Valparaiso, Chesterton, Munster, Hammond, Highland, Crown Point, St. John and Chicago. 

Logo Lounge 2015 Design Trends

The 2015 logo design trends came out last month by Logo Lounge. For those of you who are not familiar with LL: 

LogoLounge was born out of a need for a more efficient way to find reference material for logos. The LogoLounge online logo database makes research simple. With over 200,000 logos and growing, LogoLounge has become an indispensable tool for any logo designer. And since it only costs $100 to upload unlimited logos, LogoLounge is also the most affordable international design competition.
— About Logo Lounge

I love to view what other trends are going on out there. It is a nice way to see what's going on in the minds of other designers. The trend report is not a "how to guide" or a "design your next logo this way" type of report. But its interesting to think that two different designers in two different cities settled on the same type of look and feel for their clients identity. Let that sink in for a moment. And its not two, its more like, many. I often wonder what subliminal messaging do we consume that makes so many people come to the same visual conclusion. I would assume one's environment, social and cultural interest play a key role in shaping these outcomes. As I break my mind to think of the worm holes that concept can open up I wanted to give these "trends" a run for their money. 

I decided to take my logo (which is more than 10 years old, and I love) and reconfigure it to align with these trends. I wanted to see how easy it was to create each look. I also wanted to see if going through these looks would have any impact on the way I see my 10 year old mark. It was fun to sit back and say, "what the heck?" or try to figure out how to technically make my logo look like one of the trends. All in all it was a fun exercise. 

Here is are some of the existing trends. View the full list here.   And check out my logo design section on my website here

DOT TIP

CONTOURS

CONCENTRACK

TRIXELATE

Here is the madness I came up with for each design trend. I think all are really silly and I still love my original logo. 

Now its your turn. Go try this for yourself and while you're here keep scrolling and check out the rest of my blog and site.